Oh, hey! I’m Lexy DeRosa.

One of the hardest questions I get asked is,
“So, what do you do?"

—and I know you just made a face because you’re literally on my portfolio website. Hear me out.

There’s a reason why I’ve been called a unicorn since the term was coined.

Web design. UX/UI. Wireframing. Front-end development. Digital marketing. Email marketing. Brand identity. Creative strategy. Art direction. Creative direction. Concepting. Illustration. Graphic design. Motion. Events and experiential design. Video and editing. AI prompting and integration.

I know good creative is way more than just something that looks good. Creative should be able to give the feeling you want, tell the story you’re trying build, and seamlessly guide someone through the entire experience of your brand—all while meeting your business objectives and technical capabilities.

That’s why you’ll need a design lead who is capable of speaking the language of creative, strategy, and development. Someone who analyzes the data and tiny details to inform an infinite amount of possibilities:

  • Brand strategy

  • Target audience

  • User journey

  • Growth KPI (CVR, CTR, Leads)

  • Engagement rates

  • Content and SEO

  • Interactions and impressions

  • AI integration

I’m a big-picture thinker that’s obsessed with skill development and solving problems. I back up my ideas with reason, strategy, and always have a ‘why’ behind each decision.

No matter which hat I’m wearing, I’m always rooted in the foundation of impactful design and creative.

Let’s make something cool together.

For the ice breakers:

I’m always holding a cup of coffee.

I have 3 hairless sphynx cats.

I can’t stop creating, even outside “the job” (illustration, painting, baking, HGTV-style DIY projects, etc).

I’m really, really into health and fitness—I love picking up heavy things and putting them back down again.