Professional Experience

I'm a multidisciplinary creative with over 15 years of experience turning complex ideas into compelling visual solutions—across branding, UX/UI, marketing, and conceptual art. Equally strategic and hands-on, I move fluidly between systems thinking and original, handcrafted design.

My work spans agencies, in-house teams, and freelance collaborations across industries—including tech, healthcare, culture, and editorial. I’m fluent in designing for any medium: digital, physical, or somewhere in between.

Whether I'm building brand systems, crafting intuitive user experiences, or developing bold visual concepts, I bring clarity, adaptability, and an obsession with craft to projects.

HIGHLIGHTS

Strategic thinker with creative precision
Builds systems, frameworks, and solutions that adapt to any brief, medium, or industry.

Multidisciplinary storyteller
Crafts meaningful, holistic brand experiences that resonate across platforms.

Whole-brain problem solver
Effortlessly blends sharp strategy with inventive thinking to solve complex challenges.

Relentlessly self-taught
Driven by curiosity — always learning, evolving, and mastering new tools and mediums.

MBTI PERSONALITY TYPE

INTJ, “The Architect”
Plans with precision. Imagines without limits. Executes with clarity.

SPECIALTIES

I'm a multidisciplinary creative fluent in both pixels and print. I bring high-impact design thinking to every format — from screens and campaigns to books, packaging, and physical environments. My expertise includes:

• Brand identity and visual systems

• Art direction and integrated campaigns

• UX/UI design for web and product

• Editorial, packaging, and print design

• Environmental and spatial graphics

• Illustration and motion graphics

• HTML/CSS and design–dev collaboration

• Creative strategy and concept development

• AI research and emerging technologies

AWARDS & RECOGNITION

• 2021 Webby Award Honoree, Scripted Video “HOSTED”
  (Beaten by Colonel Sanders, alongside Steve Carell)

• Merit Winner, 60th Annual Hatch Awards (The Ad Club), Domain.com

• Webinar speaker and featured Creative Leader, InVision, 2020

• Shackleton Award of Excellence, Endurance International Group, 2017

• Fluevog Creative Ad Winner (FW17), John Fluevog Shoes

• 1st Place Pinnacle Award (National), The Printing Industries of America

• 1st Place Pinnacle Award (Regional), The Printing Industries of New England

• Radio Ink Digital Awards Finalist, Top 3 “Best Radio App of the Year,” AT40, 2011
  

Freelance

CONTRACT DESIGNER (Present)

• Self-employed contractor specializing in web design, design systems, UX/UI, product design, and marketing landing pages. Work spans brand identity development, brand guidelines, logo design, and creative strategy consulting.

• Recently led a contract creative team for an international technology corporation, managing designers and design engineers to deliver cross-platform web solutions. Skilled in building systems, scaling design, and collaborating deeply across disciplines to drive clarity and innovation.

• Freelance specialties also include custom illustration and graphic design, poster and merchandise design, large-scale booth and experience design for conventions, print and packaging design (including special edition albums with books and merchandise), and cross-channel brand collateral.

• Selected clients include: Charlie Health, WebPros, Alelo AI, Prophecy Productions.
  

Brightside Health — Remote

LEAD DESIGNER (2022 - 2025) 

• Lead Visual Designer at a fast-scaling mental health startup, overseeing brand evolution and creative execution across marketing channels.

• Key leadership role in evolving the brand’s visual identity across digital, print, and product.

• Partner with the Creative Director, VP of Brand, and CMO to drive creative strategy aligned with business goals.

• Own the end-to-end design process across UX/UI, brand, and marketing—from high-level strategy to hands-on execution.

• Launched a redesigned website and UX/UI improvements, resulting in a 33% lift in conversion rate and 18% increase in CTR.

• Designed cohesive, scalable assets and template systems that serve both marketing and product—ensuring visual consistency, usability, and developer-friendly handoff.

• Lead by example—balancing team mentorship with hands-on work across brand design, illustration, animation, and UX/UI.

• Maintain and evolve design systems, asset libraries, and visual standards to ensure consistency at scale.

• Always approach design with a human-first mindset—delivering work that meets growth goals and connects with users in a meaningful way.
  

Newfold Digital (formerly Endurance Group) — Remote

CREATIVE DIRECTOR (2020-2022)

• Led creative strategy and brand direction for HostGator and Domain.com.

• Owned visual identity, marketing campaigns, web presence, and advertising creative across global channels.

• Managed a remote team of designers across a portfolio of international brands.

• Created a YouTube ad campaign for HostGator that increased brand recall by 195% and boosted awareness by 33%.

• Drove cross-functional collaboration with marketing and product teams to align creative with growth initiatives.

CREATIVE MANAGER, WEB (2018 – 2020)

• Led web design (UX/UI) across a 1.2 billion dollar portfolio of brands—including Bluehost, HostGator, Domain.com, and iPage.

• Partnered with marketing leadership and engineering to align cross-functional web initiatives and deliver strategic design improvements.

• Managed a distributed team of web designers and drove creative execution across brands.

• Spearheaded brand development across global brands in multi-channel campaigns with measurable business impact.

• Increased conversion rate by 11% after launching a redesigned HostGator homepage.

• Partnered with data analysts and product managers to rapidly deploy business-critical web updates—leading UX efforts to ensure compliance with major global privacy regulations.

SENIOR DESIGNER (2015 – 2018)

• Led design and UX for web, print, and digital assets.

• Designed brand identity and UX systems for iPage, contributing to a 5% increase in acquisitions within 4 weeks of launch.

• Collaborated with dev and marketing teams to execute high-quality creative aligned with business needs.

• Partnered closely with data analysts to review A/B test results and performance metrics—translating insights into actionable design updates that improved engagement and conversion.

• Personally selected by the CEO to create large-scale chalkboard wall murals that were hand-drawn for the corporate headquarters in Burlington, MA and Tempe, AZ—highlighting my artistic range and impact on brand culture.
  

Full Circle Design — Melrose, MA

SENIOR DESIGNER & DEVELOPER (2012 - 2015)

• Designed and developed custom WordPress websites, brand identities, and print collateral for a diverse client base.

• Led creative efforts for the agency’s own marketing—including website design, promotional materials, and lead-generation assets.

• Conducted in-person client training sessions and created detailed website training manuals for ongoing client reference.

• Worked with notable clients such as Melrose Public School District, City of Melrose, and various local businesses.

• Balanced front-end development (HTML/CSS) with strategic design and early advertising in a dynamic agency setting.
  

Premiere Networks — Los Angeles, CA

DESIGNER & DEVELOPER (2010 - 2012)

• Designed and developed websites, promotional landing pages, and digital campaign assets for nationally syndicated shows.

• Collaborated directly with talent (Keith Sweat, Nikki Sixx, Ryan Seacrest) and sponsors (Subway, Universal).

• Increased site engagement that drove over 12,000 user entries to a single promotion.
  

High Class Tattoo — Ventura, CA

TATTOO ARTIST (2008 - 2010)

• Specialized in custom, black and grey tattoo artistry.

• Managed the tattoo studio’s branding and web presence.

• Created all promotional and advertising materials, both digital and print.

• Featured in local media as a standout female artist in the industry.