DO. 

BRAND CAMPAIGN

In 2019, the DO. campaign was brought to life with the goal to motivate doers and go-getters to take action and do more with Domain.com. This campaign elevated our new brand identity, gave renewed purpose to our logo, and allowed us to showcase domain extensions in a way that has never been done before.

 
 

A rallying cry.

For Domain.com, DO. wasn’t just a campaign, but a rallying cry. We challenged people to believe in their ideas, take risks, work hard, and bring it to life online. It all starts with a great domain, but it’s what you DO with it that matters.

 
 

:15s Video Ads

 
 

:06s Video Ads

 
 
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The DO. campaign spanned across all Domain.com channels, showcasing some of the many domain extensions we have to offer and how people can get excited about creating their own unique domains online. We produced a campaign manifesto video, product explainer video, and ad spots to showcase just how much you can do with Domain.com.

With the combination of our new brand identity, the new homepage, and campaign launch, we saw several indicators of success correlating to the campaign:

  • Revenue from new customers increased by 30%

  • New customer signups grew by 23%

  • Conversion rates jumped from 0.88% to 0.95%

  • Ad recall rate increased by 5.3%

  • Facebook All-Touch CPA dropped 13.4%

  • Facebook Reach increased by 19%

 

Creative Direction

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