Brightside Health
LEAD DESIGN & BRAND DEVELOPMENTExtensive design and creative development for a virtual mental health care company that provides high-quality care, including severe symptoms. This role required hands-on design and creative strategy across channels and departments, acting as a key contributor and collaborator across Brand, Marketing, Growth, Member Lifecycle, Product, Commercial, and Clinical teams.
This collection of work is an overview of the work I contributed on a regular basis while at Brightside Health.
As the lead in Design in a startup environment, I had a hands-on role on rebranding efforts, defining the visual language, developing assets across departments, and building a design system library to support future updates as the company would grow.
The overall goal of the brand identity is to provide a sense of calm, trust, and quality throughout all materials. Since Brightside offers mental health care that includes rigorous clinical oversight to individuals who may be suffering from severe mental health conditions, it was important to show hope and optimism for the care and help that’s available.